Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation. Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal...

One of the most popular business ethics books available, MORAL ISSUES IN BUSINESS, Eleventh Edition, guides readers in thinking deeply about important moral issues that frequently arise in business situations and helps them develop the reasoning and analytical skills to resolve those issues. Combining insightful and accessible textbook chapters by the authors, cases that highlight the real-world importance of key ethical concepts, and reading selections from the most influential voices in contemporary...

Suitable for students on intermediate financial reporting and accounting courses, this updated edition covers IFRS-based reporting and provides a balanced study of globalised accounting. With a conceptually-based approach to international accounting standards, the theoretical underpinnings of financial reporting are clearly explained, in addition to analysis of financial statements belonging to real company and group accounts and in-depth discussions of the usage and interpretation of financial information....

This Study Guide has been written especially for students preparing from the University of Cambridge International Examination IGCSE Business Studies syllabus. It provides all the explanation and advice students need to study efficiently for the exam. - The subject is divided into topics. - Each topic starts with a list of Key Objectives, which specifies the skills and knowledge that students need to acquire during the course. - Where appropriate, there is also a list of Key Definitions. - The Key...

“Introduction to Managerial Accounting”, 5/e by Brewer, Garrison, and, Noreen is based on the market-leading text, “Managerial Accounting”, by Garrison, Noreen, and, Brewer. However, this is not simply a briefer book with chapters removed; “Brewer” 5e has been rethought and retooled to meet the needs of the market. “Brewer” 5e is a more accessible, yet thoroughly student-friendly text that satisfies the basic needs of the managerial accounting student...

“Selling: Building Partnerships, 7e” remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text on the need for salespeople to be flexible - to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved...

* Brand new edition of a best-selling textbook

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Although shorter than many market research books, this offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and particularly strong coverage of research design, questionnaire design, sampling and research ethics. This book is linked to The Market Research...