Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical...

For the first time ever, one of the “World’s Most Admired” companies opens its doors for a fascinating, lively, and most of all instructive look at how it does businessWe see them everywhere — those brown trucks with the golden logo, the drivers delivering their share of 14 million parcels handled daily. To most of us, UPS is a reliable fact of life. But to well-informed businesspeople, Big Brown is a company to emulate. Quietly and steadfastly, UPS has earned a reputation...

This book aims to fulfil the requirement for a work on transport policy based on geographical theory and focused on contemporary changes and issues. Using the “principles and practice” approach this should enable students to develop their own ideas on the basis of the material provided. Each chapter uses examples at different scales from a variety of environments such as urban/rural, national/regional/local/global, advanced/developing countries and capitalist/communist/3rd World. Considerable...

Introduces you to mass media as they were and as they will be on tomorrow’s information superhighway. Provides helpful learning aids. Paper. DLC: Telecommunications - U.S.

Tourism and aviation are often viewed as interdependent segments of one single industry, and different aviation policies can have a major impact on the nature and growth of tourism. “Aviation and Tourism Policies” examines the synergies and conflicts in this relationship, offering a selection of international case studies to illustrate such issues as: the essentials of regulation; liberalization and protectionism; the changing aviation industry; policy evaluation; charter operations;...

Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time. MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for...