Never in its long history, dating back to medieval Europe, have more people been playing golf than now. Players like Tiger Woods have reinvigorated the sport, and dramatic live coverage of the world’s top tournaments has catapulted the game into a billion-dollar industry. Yet, despite more players on the links than at any time in history, golf continues to pose as difficult a challenge as ever to beginners and professionals alike. THE COMPLETE GOLFER’S HANDBOOK provides a comprehensive...

This text addresses questions of corporate strategy in tourism. The reader is guided through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. The international aspect of the book focuses on the development of new markets in Asia and the Pacific, Latin America and Central and Eastern Europe with related case studies on airport development in Singapore, national tourism organizations in New Zealand and hotel development in Asia. This book contains...