‘Stats to Go’ is a user-friendly guide for hospitality, leisure and tourism students who need to learn statistics and statistical techniques. ‘Stats to go’ is an ideal companion to hospitality, leisure and tourism studies as the breadth of coverage supports all taught numerical aspects of these types of course. Examples from hospitality, leisure and tourism organizations: * licensed premises* fast food outlets* hotels * theme parksand their environments are used to illustrate...

This digital document is a journal article from Tourism Management, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.Description:

This text provides an introduction to the hospitality industry. It should be useful for introductory vocational education courses based on the Hospital Industry National Competency Standards as detailed in the ANTA/TTA Hospitality Training Package. The book is divided into five sections: the industry, the people, the service, the systems and careers. Key features include a strong focus on providing quality service, working with colleagues and customers in a socially and culturally diverse environment,...

Heritage and Tourism explores the ways heritage attractions can better find their own audiences and resources amidst the ever-widening shadow being cast by immense entertainment complexes like Disney World and Epcot. Written by a leading heritage specialist, this book is essential reading for all those concerned with both heritage and leisure management. International in scope, it examines successful examples of heritage management for tourism, as well as some management failures. This text aims...

This digital document is a journal article from Tourism Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.Description:

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning....